How’d They Get That?

Just how do your competitors win those awards you read about in trade magazines and online? Good question. I have the answer for you […]

“The Dogs Are Eating the Dog Food”

Every company introducing an innovative technology, product or service has to answer the question about the dogs and the dog food. This is one of my favorite anecdotes in strategic storytelling. There’s truth in this tale […]

3-2-1… Product Launch!

Getting ready to launch a new product? You’ll want to see these stories about media campaigns I’ve undertaken to support my clients’ new product introductions […]