Winner 2X… Again

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BUILDINGS magazine features selected “Money-Saving Products” every year in its June issue. This year, two of my clients won… IrriGreen and Porous Pave.

My clients keep on winning trade magazine and industry awards. As winners, they keep on getting publicity that promotes their products and boosts their brands.

What’s my secret?

I know when these award competitions come up during the year. I craft award submissions that win awards. How? By putting the spotlight on my clients’ stories and highlighting the specific product features, functions and benefits that I know the judges want to see.

It’s all part of a good story told well. It’s a result of Strategic Storytelling.

Isn’t it about time to make your product a winner?