Shine the Spotlight

Media placements that showcase executives as industry leaders and validate strategic messages differentiate their companies from competitors. And they make their reputations shine. Contributions to features — as well as articles I write under client bylines and in the Q&A format — reach and influence audience members. Reprints and PDFs provide content for sales support, direct mail and email marketing, webs sites, blogs, and social media groups.

Here are examples of articles that shine the spotlight on my clients:

Xero Flor America (XFA) — at the forefront of the North American green roof industry as the exclusive distributor in the U.S. for the Xero Flor Green Roof System: April 2013, February 2014

LiveRoof, LLC — the horticultural science company in the green roof industry: April 2011, June-July 2011, September-October 2011, November 2011

VAST Enterprises, LLC — materials science research and manufacturing company that develops and markets green building products

Millenia Wall Solutions — developer of an innovative retaining wall system

nParallel — designer of tradeshow exhibits and retail displays

American TeleCare, Inc. — pioneer in telemedicine technology and clinical programs: March 2009, August 2009

Via Oncology, LLC — source of evidence-based cancer treatment pathways

Henry Schein Medical Systems — developer of physician practice management and electronic medical record systems

HealthPartners — integrated health care delivery system: August 2004, September-October 2005

Institute for Medical Education — the clinical learning arm of HealthPartners