Tactics

A good story is told well by repeating, reinforcing and amplifying strategic messages. Strategic storytelling tactics to bring my clients’ stories to light include:

►  Press Releases — Announce corporate and product news and new customer wins.

►  Story Development — Summarize case studies, develop success stories, prepare background materials for editors, write articles under the bylines of clients and clients’ customers.

►  Media Outreach — Pitch, promote and place news, stories and articles. Arrange media interviews and prepare clients and their customers for interviews.

►  Client Positioning — Identify and leverage opportunities to advance clients’ visibility and credibility, including product awards and business competitions.

►  Re-spin and Reuse Content — Help clients’ reuse story content and media placements to communicate directly to their audiences.

Nurture Marketing — Use PR results as the basis for nurture marketing, inlcuding e-mail newsletters and campaigns.

►  Social Media — Use PR results to post interesting and engaging content on my clients’ LinkedIn and Facebook pages.

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