Tools

The tools of strategic storytelling I assemble for my clients include:

►  Message Validation — Interviews with stakeholders, especially customers, to develop testimonials and case studies that validate strategic messages.

►  Press Kits — A corporate backgrounder to introduce your company’s story to the media, company and product fact sheets, FAQs, senior management biographies.

►  Online Newsroom and Social Media — Establish an online newsroom and digital press kit on corporate web sites and coordinate the content with social media sites, especially company LinkedIn pages.

►  Media Contact Database — Research relevant media outlets and develop a customized media contact database.

►  Trade Publication Editorial Calendars — Review trades’ editorial guidelines and editorial calendars to identify earned media placement opportunities.

[Explore Messaging Strategy and Tactics…]