Good Stories Told Well

Porous Pave: “Hybrid” Pavement Project

Porous Pave: “Hybrid” Pavement Project

A good story told well can publicize your company and promote your product…

What makes for a compelling story in business-to-business marketing communications?

Show how the distinctive attributes of your product solve a customer’s unique problem.

Here are two examples, recently published magazine articles I wrote for my client, Porous Pave…

Porous Pave: Arboretum Trail Restoration

Porous Pave: Arboretum Trail Restoration

Landscape Contractor

Modern Contractor Solutions

Judge for yourself how showing the solution sells the product.

Can I help you tell your story? Let’s talk it over.

Jean Kindem