Tell a Story, Promote a Product: #1


LiveWall is one of my clients. To promote their green wall system, I develop and publicize stories on successful installations. After assembling and fact-checking basic information, obtaining photos and conducting interviews, I write and edit the stories. We use news releases and videos to get the stories out, and I undertake media relations with editors to get them published.

Here’s a good one: The Subaru Pacific LiveWall Green Wall

News Release: LiveWall Green Wall Helps Subaru Pacific Go Green

Video: Subaru Pacific, LiveWall Team up on Eco-friendly Dealership

Examples of Resulting Media Placements:  “LiveWall installation livens up California car showroom,” Lawn & Landscape… “California car dealership shows off green wall,” Total Landscape Care… “Green Wall Helps Subaru Pacific Go Green,” Landscape Contractor Design-Build-Maintain… “Green Welcome for Car Buyers,” Commercial Architecture… “Planting the seed for eco-conscious dealerships, The Construction Specifier

If you have a product to promote, you have stories you should tell. That’s what I do. Let’s connect.

Jean Kindem