Tell a Story, Promote a Product: #1
LiveWall is one of my clients. To promote their green wall system, I develop and publicize stories on successful installations. After assembling and fact-checking basic information, obtaining photos and conducting interviews, I write and edit the stories. We use news releases and videos to get the stories out, and I undertake media relations with editors to get them published.
Here’s a good one: The Subaru Pacific LiveWall Green Wall
News Release: LiveWall Green Wall Helps Subaru Pacific Go Green
Examples of Resulting Media Placements: “LiveWall installation livens up California car showroom,” Lawn & Landscape… “California car dealership shows off green wall,” Total Landscape Care… “Green Wall Helps Subaru Pacific Go Green,” Landscape Contractor Design-Build-Maintain… “Green Welcome for Car Buyers,” Commercial Architecture… “Planting the seed for eco-conscious dealerships, The Construction Specifier
If you have a product to promote, you have stories you should tell. That’s what I do. Let’s connect.