The Persuasive Power of the Q&A
The Q&A has proven to be one of my most effective communications tools. Writing articles in the style of a Q&A helps me personalize my clients’ brands. A Q&A is an easy read. In the Q&A format I can convey clients’ strategic messages in conversational bite-size portions. A Q&A shines the spotlight on my clients’ distinctive areas of expertise and illuminates the value they offer to their customers.
I wrote this Q&A for LiveRoof, LLC, the horticultural science company in the green roof industry. It was published in Midwest Roofer.