nParallel designs, manufactures and manages tradeshow and retail merchandising displays. I supported the co-founders in the launch of the company. Media outreach to get them covered by local business publications introduced the company to the business community. For a start-up, the most convincing endorsement is a customer’s decision to sign a contract — and write a check. That is why I prepared new win announcements to publicize nParallel whenever they landed a major new account. Customer-bylined case studies demonstrated their creativity in expressing companies’ brands. With continued success and growth, nParallel reached the stage where they could staff up and bring PR in house. My work was done. nParallel continues to make effective use of the PR tactics I used to give their launch a boost.