VAST Enterprises

Vast Enterprises

In 2008, VAST was set to launch their innovative landscape pavers, which are manufactured in a composite of recycled rubber and plastic. That turned out to be a tough year to introduce a new green building product. VAST could not sit out the Great Recession, because top-line revenue growth was essential to attract investors. In a 90-day media relations campaign, I secured more than two dozen media placements (including a spot on The TODAY Show) that produced more than 250 sales leads. VAST grew its revenues by 60 percent in 2009. Over the next two years, I achieved a steady stream of media placements for the company. Product news, podcasts, project success stories (including articles under the CEO’s byline), and special awards kept VAST in the spotlight as the company pursued its successful M&A strategy.

Jean Kindem