Earthquake manufactures outdoor power equipment. In 2018, they committed to upping their game for their two biggest trade shows of the year. I revised and improved their online exhibitor listings, helped them select the products to feature at the shows, refined their product messages, wrote and issued product news releases, assembled their online press kits, undertook media relations, and arranged and managed meetings with editors at the shows. Results: 12 trade publication placements for the National Hardware Show and another 12 for the Green Industry & Equipment Expo. Highlights include a 5-Star Review as well as pre- and post-show product news coverage in magazines like Lawn & Landscape and Green Industry Pros.

Jean Kindem