When the horticultural experts who developed the LiveRoof green roof system launched a green wall product, they turned to me for assistance. Since 2017, I have undertaken research and conducted interviews to develop a dozen case studies. Publicizing these successful green wall installations in an ongoing series of news releases has generated more than 75 project news stories and articles in targeted trade publications. Our results also include guest feature articles and Q&A’s. The case studies are such an important and valuable marketing asset that the updated LiveWall web site features the project stories, including testimonial quotes I crafted in interviews with their customers.